AI Insights · Timothy · July 2023
Top 5 Hasbro Games Apps Performance in Kenya, Q2 2023
In Q2 2023, Hasbro games in Kenya showed varied performance trends in downloads, revenue, and active users. Highlights include significant growth for MONOPOLY GO! and stability for Scrabble® GO.
During the second quarter of 2023, the top 5 Hasbro games on a unified platform in Kenya demonstrated diverse performance trends. The data, sourced from Sensor Tower, reveals notable patterns in weekly downloads, revenue, and active users.
MONOPOLY GO! saw a remarkable increase in weekly revenue, starting from $22 in early April and peaking at approximately $1.4K in mid-June. Weekly downloads also experienced growth, beginning at 37 and reaching 5.2K by the end of June. Active users mirrored this trend, rising from 24 in early April to over 10.8K by the end of the quarter.
PJ Masks™: Power Heroes showed a steady increase in weekly downloads, starting with 752 at the end of March and climbing to 4.3K by late June. Active users also rose consistently, from 1.8K at the end of March to over 8.1K by the end of the quarter.
Scrabble® GO - New Word Game maintained stable weekly revenue, fluctuating between $55 and $101 throughout the quarter. Downloads varied, peaking at 1K in late May but dropping to 448 by the end of June. Active users remained relatively stable, hovering around 2.9K to 3.4K during the period.
Power Rangers: Legacy Wars had modest revenue, consistently around $2 to $3 weekly. Downloads showed a downward trend, from 522 at the end of March to 313 by the end of June. Active users decreased from 2.1K to around 1.5K during the quarter.
PJ Masks™: Moonlight Heroes experienced a decline in downloads, starting at 501 and dropping to 303 by the end of June. Active users also saw a decrease, from 2.3K at the end of March to around 1.4K by the end of the quarter.
For further insights and detailed data, visit Sensor Tower.
